EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
The challenge was to create a memorable brochure that featured the sensations and expressed the emotions of a paper range designed to bring the senses alive through diverse print techniques.
The use of stunning images of foraged items from the native landscape, inspired us to create a theme around the unquestionably tactile character of the Australian natural environment.
The bright, daytime component is set on land, speaking to the boundless potential of Fedrigoni paper in print. While the transition to night plunges us into the sea, a representation of Fedrigoni’s immersive experience.