EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Feels Botanical is a modern challenger brand in the Eau de vie category with emotive allure. Befittingly we challenged the status quo with a typography label design embracing emotive wording to capture the feeling of each spirit. ROUSE features rose, davidson plum and horny goat weed—known for aphrodisiac effects. “Sometimes I stir. Other times I conjure. On Fridays I rouse. In the flurry of the night unfolding, curious creatures mingle in a feverish frenzy. Old flames ignite and a creative fire surges in unison. We move in perpetual splendour until night turns to light and the day is reborn.”