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Luxottica Digital Factory, Park Associati | International Design Awards Winners
Luxottica Digital Factory, Park Associati | International Design Awards Winners
Luxottica Digital Factory, Park Associati | International Design Awards Winners
Luxottica Digital Factory, Park Associati | International Design Awards Winners
Luxottica Digital Factory, Park Associati | International Design Awards Winners
Luxottica Digital Factory, Park Associati | International Design Awards Winners
Luxottica Digital Factory, Park Associati | International Design Awards Winners
Luxottica Digital Factory, Park Associati | International Design Awards Winners
Luxottica Digital Factory, Park Associati | International Design Awards Winners
Luxottica Digital Factory, Park Associati | International Design Awards Winners
Luxottica Digital Factory, Park Associati | International Design Awards Winners

Luxottica Digital Factory

CompanyPark Associati
Lead DesignersMichele Rossi and Filippo Pagliani
Design TeamPagliani,M.Rossi,Merloni,Versaci,Donini,Bentivegna,Caimi,Seleit,Vitalini,Molino,Pavanello,Dalmasso,Pazzaglia,Frusca,Ferrari,Corato
Project LocationVia Tortona 35, Milan, Italy
ClientLuxottica Group S.p.a.
CreditsPhoto: A. Martiradonna, L. Zandri
Prize(s)Silver in Architecture Categories / Renovation
Project LinkView
Entry Description

The project reinterprets the existing industrial building by maintaining its main volumes and, above all, its character, with contemporary top quality additions both to the façade and inside.

The intervention emphasises the building's original shapes and lines by eliminating any later internal additions and by adapting the building to contemporary safety and sustainability parameters, while preserving the excellent reinforced concrete truss design and enhancing the façade's vertical shape.