EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
It is China's first pure-malt draft beer launched by SNOW BREWERIES. The minimalist package design takes vibrant green and pure white as the main color scheme, highlighting high-quality raw materials and advanced brewing process. The bottle is embossed with the Chinese characters of "Chunsheng" (meaning "pure" and "draft") in the font of calligraphy, whose sleek lines visually imply the smooth taste. Moreover, the can package uses a white background, which is decorated with the patterns of malt, hops and water ripples in line drawings, showing the fresh and original taste of the beer.