IDA 2024 NOW OPEN -- Early Bird Deadline May 30, 2024
Yee On is a Traditional Chinese Medical clinic in Central, Hong Kong. They have been contributing to the society for a long time, providing all kinds of Chinese medical services. The red packets is inspired by the Chinese Medical scale. We mimicked the Chinese word “福”, lucky, from the scale, symbolising a unique wishing from the Yee On. The graphic is then specially printed to create a felt effect, giving a heartfelt feeling to receivers. We chose burgundy colour paper symbolising the qi and blood, "氣血", the most important element to create a living being.