IDA 2024 NOW OPEN -- Early Bird Deadline May 30, 2024
Helping to reintroduce Aspen to the marketplace with a wholly new brand identity, HLW translated the insurance company's new corporate standards into a dynamic workplace strategy––initially rolled out across over 50,000 square feet and four offices. HLW's technically precise array of distinctive supergraphics, glass films, and wayfinding materials formed a linear-driven scheme based on the angular composition of Aspen's redesigned logo––establishing an intuitive spatial continuity and common sense of purpose across locations and digital and physical divides.