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TLC for Kids 'Digital Distraction' App, Avenue | International Design Awards Winners

TLC for Kids 'Digital Distraction' App

CompanyAvenue

Lead DesignersFlavio Argemi

Design TeamAled Rayner, Jon Low, Jordan Binskin, Justin Low, Tiago Brito, Brenton Cannizzaro, Rachel Wright, Tony Corrales

ClientTLC for Kids

Prize(s)Silver in Multimedia / Mobile / Web Application Design, Bronze in Multimedia / Interactive Media

Project LinkView

Entry Description

‘TLC for Kids Distraction’ Boxes Program supports children during painful or invasive medical procedures, as these activities reduce distress, anxiety, pain, and the need for sedatives.

TLC for Kids has the need for distraction activities to move from physical activities to ones that can be accessed digitally.

Accordingly, Avenue utilized digital design and HTML5 development technologies to deliver a mobile responsive web app allowing TLC for Kids to trial and test the app concept in hospital and medical environments, analyzing its effectiveness in the digital medium.