EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Had transformed the traditional white wine container into a simpler and modern look which fits younger aesthetic consciousness.
The “hourglass”is used as the carrier (container) while the product concept of “healthy drinking, cherish moment” is promoted.
The bottle body is calibrated with “scale”(ml) ,meaning to remind everyone of the emotional changes caused by drinking to a certain stage.
It conveys healthy lifestyle in a fun, interesting and rational way, while self-reflect on the bad results due to indulgences and the control balance of “scale”.