Share on Social Media

WANPING THEATER, des:glory | International Design Awards Winners

WANPING THEATER

Companydes:glory

Lead DesignersHangfeng Chen, Liwei Shao, Lei Zhang

Design Teamdes:glory

ClientWanping Theater of Shanghai Wenguang Industrial Co., Ltd.

Prize(s)Bronze in Print / Corporate Identity - rebranding

Project LinkView

Entry Description

From the beginning of its birth,Wanping Theater has used the calligraphic style in the logo.It connects the history and tradition,in the process of inheritance and innovation.The English part of "Wanping Theater"adopts the Art Deco style of interlocking straightness and flexibility.Through the curved and rounded brushwork,it embodies the brushwork of face painting in traditional Chinese opera.The signage design also uses "W" as the core of the visual identity which enhance the strength of the signage system.