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Cilipeday Taste,  | International Design Awards Winners
Cilipeday Taste,  | International Design Awards Winners
Cilipeday Taste,  | International Design Awards Winners
Cilipeday Taste,  | International Design Awards Winners
Cilipeday Taste,  | International Design Awards Winners
Cilipeday Taste,  | International Design Awards Winners
Cilipeday Taste,  | International Design Awards Winners

Cilipeday Taste

UniversityChina University of Technology
Lead DesignersChu Wei-Hsuan
Design TeamSong,Shao-Wei、Lin,Ciao-Ni、Zhan,Hao-Min
Prize(s)Gold in Print / Packaging
Project LinkView
Entry Description

This design is based on the "Cilipeday" ancient rice of the Fata'an tribe in Hualien, and focuses on the issue of agro-ecological diversity to recreate the brand value of indigenous ecology, with the packaging presenting the literary atmosphere of the land in the form of a multi-media fusion, conveying the value of "respecting heaven and nurturing people" in terms of land sustainability.