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BIANSIX commercial campaign, des:glory | International Design Awards Winners

BIANSIX commercial campaign

Companydes:glory

Lead DesignersASTASHONAK ALIAKSANDRA,Liwei Shao,Yin Jiang

Design Teamdes:glory

ClientHuma Universal (Shanghai) Brand Management Co., Ltd.

Prize(s)Bronze in Multimedia / Animation

Project LinkView

Entry Description

Biansix is a modern urban brand that stands for a convenient and free lifestyle.Biansix offers the customers footwear that makes them feel relaxed and comfortable.The branding process started from a single element that has been developed into a complex visual identity and extended through graphics,animation,photo & video content,packaging,store interior,and staff uniform design.Biansix has a bold foundation,unique visual language,and memorable aesthetic.Biansix perfectly met the client's expectations and had excellent feedback from the target group.