EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Isometric collaborated with the Swedish oat milk company Oatly to design Hey Barista, an online publishing platform that highlights musings, art, and ideas from the barista community. Through short talks, city guides, photo essays, and long-form stories, the website is a love letter to baristas and a window into their lives beyond the coffee counter. The design invokes the quirky, lighthearted feel of the Oatly brand but also features poignant stories with intimacy and dignity. It reformulates powerful elements from print magazines—crisp typography, hand-drawn marks, and unconventional composi