We designed the bottle into a ball shape, and made irregular bulges at the shoulders of the bottle, so that the shape would not look so monotonous. The shape of the bottle cap, we directly simulated the branches of citrus, when the bottle was put into the orange bag, the bottle cap would be exposed. It would look more like a real citrus, so that people would know the flavor of the Baijiu immediately, so as to achieve better communication effect.