EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
It is designed to expand Braun's brand value and consolidate its development in China. Taking the film box as the creative inspiration, it adopts a simple and environment-friendly integrated structure, which integrates Braun's love for materials with the design concept of rams, with simple and easy-to-use appearance and function, so as to highlight the charm of design beyond time. Let Braun's design value touch the mind of every consumer. The design is more like a part of brand culture. It still reflects the unique soul and spirit of Braun's "less but better" for a century.