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Oat in the City Brand Packaging Design, Clare Lynch Creative | International Design Awards Winners
Oat in the City Brand Packaging Design, Clare Lynch Creative | International Design Awards Winners
Oat in the City Brand Packaging Design, Clare Lynch Creative | International Design Awards Winners
Oat in the City Brand Packaging Design, Clare Lynch Creative | International Design Awards Winners
Oat in the City Brand Packaging Design, Clare Lynch Creative | International Design Awards Winners
Oat in the City Brand Packaging Design, Clare Lynch Creative | International Design Awards Winners
Oat in the City Brand Packaging Design, Clare Lynch Creative | International Design Awards Winners
Oat in the City Brand Packaging Design, Clare Lynch Creative | International Design Awards Winners
Oat in the City Brand Packaging Design, Clare Lynch Creative | International Design Awards Winners
Oat in the City Brand Packaging Design, Clare Lynch Creative | International Design Awards Winners
Oat in the City Brand Packaging Design, Clare Lynch Creative | International Design Awards Winners

Oat in the City Brand Packaging Design

CompanyClare Lynch Creative
Lead DesignersClare Lynch
Design TeamClare Lynch
ClientLiam Lynam, Oat in the City
CreditsPhotography by Brendan Ryan Photography.
Prize(s)Honorable Mention
Project LinkView
Entry Description

This oat drink range features an illustration of a unique character. Each flavour has a different version of the oat character, a quirky barcode and a different colour – for easy flavour recognition and a playful feel. The product benefits are highlighted clearly – it's Dairy-free, Vegan and Gluten-free. To communicate it's is an authentic oat drink – the word 'Authenticity' led to the similar sounding 'Oat in the City'. The name and brand story play on the expression of 'spreading your wild oats' in a humorous way – the character 'Eoin the Oat' travels around spreading his wild oaty goodness.

Bio

Clare Lynch Creative is a Dublin based multidisciplinary design practice specialising in developing unique brand identities, packaging design, brand styling, advertising, art direction, illustration, print and web design.

Understanding & communicating your company’s message and values, through design, is our key goal. This increases the value of your product or service and attracts a connected customer base who align themselves with your core values, becoming your brand supporters.

The result is engaging, thought-provoking effective design with a unique twist, providing original solutions.

Awards and Prize

– Muse 2020 Design Award Winner
– Frēsh 18 Award Winner
– International Design Awards 2017 Winner (Honorable Mention)
– International Design Awards 2018 Winner (Honorable Mention)
– Shortlisted in the Irish Media Awards
– Featured in the 100 Archive, Finalist 2018
– Featured on the Packaging Design of the World
– Featured in the Halftone Exhibition, 2017 & 2019
– Featured in the Incognito Exhibition
– Vayama Photography Winner
– One4All Gift Card Design Winner