IDA 2024 NOW OPEN -- Early Bird Deadline May 30, 2024
A healthy soil equals healthy crops, but the earth has suffered from our aggressive agricultural industry. They disturb organisms inside the soil and reduce the nutritional value of the crops grown. The Save Our Soils campaign raises public awareness by informing consumers of the truth to shift buying habits and support farmers practicing healthy soil habits. Nutrient-deficient lunchboxes and newsletters from the future force the public to face the cost of our deteriorating soil health. Inspired by woodblock type posters and farmers almanacs, the design is familiar yet bold and modern.