Spix

Spix is a fashion brand supporting the welfare of endangered animals. Their items are designed to raise awareness of endangered animals: tigers, bonobos, macaws, rhinos, pandas, and elephants. Spix donates their profits to support the protection of endangered animals. Endangered animals are likely to become extinct in the near future. They are at risk due to factors such as habitat loss, poaching, and pet trade.

Yeonji Choi is born in Korea and now is based in New York. She graduated from Pratt Institute with an M.F.A. in Communications Design. She is passionate about creating sophisticated, intuitive, and meaningful work with research and design techniques. She is proficient in Branding, UX/UI, Art Direction, Editorial Design, and Illustrations.