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Substitute meat patty Burger Branding "Nathy Burger", | International Design Awards Winners

Substitute meat patty Burger Branding "Nathy Burger"

UniversityHansung University Design & Arts Institute

Lead DesignersChae Min Kim, Se Bin Han

Design TeamChae Min Kim, Se Bin Han

Prize(s)Bronze in Print / Packaging

Entry Description

Nathy Burger is a new vegetable meat burger brand that uses "substitute meat patty."
It is a new vegetable meat burger house that provides healthy and delicious food.
It offers the best handmade burger with vegetable meat patty, various sauces, and fresh vegetables.
We created a brand to popularize vegetable meat, which has many advantages.
With the motif of Burger that resembles nature, we wanted to express a fresh and healthy feeling.
Brand identity was expressed through package design and website centering on representative characters.