Colfax Ave

To revitalize Denver’s most iconic & infamous street, Colfax Ave, ArtHouse re-invented the Colfax brand & streetscape to be more welcoming. ArtHouse developed a package of logos, icons, colors and patterns that embody the neon signs for which Colfax is known, but with a contemporary twist. In addition to the rebrand, ArtHouse designed a 7 foot-tall, logo sculpture, and an upcoming signage & wayfinding program to further the pedestrian experience. Through brand positioning and narrative exploration, the ArtHouse team developed an identity as iconic as Colfax itself.

With almost 30 years of experience, ArtHouse Design is an internationally-recognized leader in branding, placemaking and experiential graphic design. ArtHouse is highly collaborative and works seamlessly leading project teams or as part of a broader effort, working with writers, developers, architects, urban planners and artists. The ArtHouse team is exceptionally creative, passionate, detail-oriented, hard-working and experienced and we bring a unique level of artfulness to every aspect of our work.