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HYPOXI ‘We're Not a Gym’ Campaign, Ooze Studios | International Design Awards Winners
HYPOXI ‘We're Not a Gym’ Campaign, Ooze Studios | International Design Awards Winners
HYPOXI ‘We're Not a Gym’ Campaign, Ooze Studios | International Design Awards Winners

HYPOXI ‘We're Not a Gym’ Campaign

CompanyOoze Studios
Lead DesignersJesse Mullins
Design TeamKim Carbon, Ankrizel Santos, Tristan Omoso
ClientHYPOXI
Prize(s)Honorable Mention
Project LinkView
Entry Description

HYPOXI Australia partnered with Ooze Studios in creating their We’re Not A Gym social media campaign. This is targeted at audiences looking for something more than a gym and want to experience a low impact exercise in a boutique studio environment. So we flipped the messaging on its head by stating very clearly what the brand is not.

By showing real clients using the machines, we were able to showcase how HYPOXI studios are different from traditional gyms.

Since the campaign’s launch in May 2021, HYPOXI received a total of 2,875 leads with a reduction of CPL by 80%.