R3 Volume 1: Shelf Life

Lead Designer
Prize(s)3rd Place in Print / Catalogs
Entry Description

R3 is a creative think tank, joined by educators and graphic designers. Our purpose is to promote sustainable design by examining product lifecycles and creating more holistic solutions. The resulting collection of books showcases each designer's innovative solutions—and how they directly benefit people's lives. This forward-looking project demonstrates design's integral part in changing patterns of behavior.


Tom Sieu is a San Francisco-based Design Director and Educator. He has partnered with a diverse range of clients including Amnesty International, Nike, Palm, PBS, Sephora and Visa. These experiences has taught him the value of bridging the gap between commerce and social responsibility through design. His passion lies in partnering with clients to produce design solutions that can be emotional, yet solve a real problem or create social change.

Tom is also the founder of R3 Lab, a design collective of fresh minds focusing on sustainable best practices. He lectures part-time at the Academy of Art University, where he and his graphic design students learn to use design as a tool for change.

Tom¹s work with R3 Lab has earned recognition from organizations such as The Earth Awards, Design Ignites Change, Communication Arts, I.D. Magazine, Compost Modern, AIGA Cause/Affect and AIGA (Re)design Awards.