Spectro Pop-Up Book

The Sappi Spectro Pop-Up book was designed to increase awareness and consideration for the new paperboard brand, Spectro. The pop-up book format convey what Sappi is doing with trees to design a better future for all, while delighting readers with an interactive experience that details paper's wide variety of printing techniques, folding and die-cutting. Structural Graphics constructed the complex book. Each spread sells the emotional value of paper, whether sharing Sappi’s commitment to the forests or demonstrating ways to convert plastic packaging users to paper packaging users.