IDA 2024 NOW OPEN -- Regular Deadline October 31, 2024
Flex is a fitness product that blends entertainment with physical health in a post pandemic era. This focuses entirely on building strength through accessible equipment, like resistance bands, while keeping track of progress and receiving feedback. This product seeks to provide the user an ergonomic way of exercising with tension through different positions, making it versatile and portable. Moreover, Flex connects wirelessly with the TV where your exercise routines are gamified, allowing the user to be more confident with proper guidance, entertained and connected with their health.