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Hoopers Vote, Heartlent Group | International Design Awards Winners

Hoopers Vote

CompanyHeartlent Group

Lead DesignersElliot Gerard

ClientRock The Vote

CreditsBen Lyons - Hoopers Vote Founder

Prize(s)Gold in Multimedia / Social media campaign

Project LinkView

Entry Description

HEARTLENT Group was proud to collaborate with Rock The Vote & Ben Lyons of Hoopers Vote to create this extremely successful campaign, that brought in organizations including the NBAPA, WNBAPA and NFLPA as well as UTA one of the largest talent agencies.   Our objective was to drive voter participation in the 2020 election. Hoopers Vote was a movement to engage and amplify the powerful influence of basketball culture to drive action in the 2020 Election.   The hashtag #HoopersVote was used to connect the over 400 pieces of content we created, which led to thousands of posts across social media.