EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
This complex, carefully designed set promotes a hypothetical film festival for a selected film director. The goal was to create a visual language system explicitly designed for Wong Kar Wai that fully expresses the style, aesthetic discipline, and creativity of the director’s films. After research, I identified a theme to explore: The infinite loneliness under neon lights and the endless indulgence in which we keep asking our past selves to find an answer but never get a response. I created flat elements like scratching the lotto in a highly saturated, blurred light and shadow.