Hydrogel for sustainable home gardening by Tanya Dunaeva

Hydrogel is a high-tech product of the XXI century, which can be used independently as a substrate for growing plants. It absorbs water 100-200 times more than its own weight, together with water it is able to absorb and give off liquid fertilizers.
The shape of the hydrogel granules can be different. My ruler shows the shape of a ball and a cube. This is reflected in the design of the package: the entire surface of the package is covered with a congreve embossed in the form of a circle or square.

I am a seasoned Graphic and Packaging Designer, Art Director, and Lecturer with a PhD in Industrial Design and a robust foundation in both B2B and B2C design. Specialising in Graphic, Packaging Design and Advertisement, I graduated from the top-ranked HSE Art and Design School, where I was mentored by Leonid Slavin, head of the MA Art Direction programme. Within just two years of graduating, I am now leading Bachelor's and Master's courses in Visual Communication at HSE, sharing insights from my career with the next generation of designers.

With over 15 years of experience I have delivered im

2024 - London Design Awards | Gold, Packaging Design - Dairy, Spices, Oils, Sauces & Condiments (Hydrogel 2), UK
2024 - London Design Awards | Gold, Packaging Design - Dairy, Spices, Oils, Sauces & Condiments (Flour set), UK
2024 - Pentawards | Gold, Concept & packaging (Saubrus), UK
2023 - A'Design | Bronze, Graphics, Illustration and Visual Communication Design (MUGO), IT
2022 - A'Design | Silver, Graphics, Illustration and Visual Communication Design (MAS - Ambassadors), IT
2022 - A'Design | Bronze, Graphics, Illustration and Visual Communication Design (ArtStroykaFest), IT
2022 - Basteha | Silver, Experimental Ideas and creativity (Slimy man - soap), IR
2022 - Basteha | Gold, Experimental Ideas and creativity (Rabbit dry food), IR
2022 - Indigo | Gold, Packaging Design - Student (Bloody Mary), NE
2022 - Indigo | Gold, Typography - Student (MAS - Ambassadors), NE
2022 - Muse advertising | Gold, Student Typography (MAS - Ambassadors), US
2022 - Muse design | Silver, Sustainable (Hydrogel), US
2022 - Young Ones ADC | Shortlist, Packaging Design: Single Product (Slimy man - soap), US
2022 - Young Ones TDC | Winner, Communication Design - Single (FAB), US
2021 - A'Design | Silver, Graphics, Illustration and Visual Communication Design (FAB), IT
2021 - Communication arts | Winner, Typography (MAS - Ambassadors), US
2021 - Davey | Gold, Promotional-Packaging (Bloody Mary), US
2021 - Dieline student week | Winner, Concept & packaging (Bloody Mary), US
2021 - Dieline student week | Winner, Concept & packaging (Hydrogel), US
2021 - Dieline student week | Winner, Concept & packaging (Ryabina ), US
2021 - Dieline student week | Winner, Concept & packaging (Slimy man - soap), US
2021 - IDA | Bronze, Multimedia / Brand Identity (FAB), US
2021 - IDA | Silver, Multimedia / Brand Identity (MAS - Ambassadors), US
2021 - IDA | Bronze, Print / Print Advertising (FAB), US
2021 - IDA | Silver, Print / Logos, Trademarks and Symbols (FAB), US
2021 - IDA | Silver, Print / Packaging (Rya