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School of Ambassadors of Moscow,  | International Design Awards Winners
School of Ambassadors of Moscow,  | International Design Awards Winners
School of Ambassadors of Moscow,  | International Design Awards Winners
School of Ambassadors of Moscow,  | International Design Awards Winners
School of Ambassadors of Moscow,  | International Design Awards Winners
School of Ambassadors of Moscow,  | International Design Awards Winners
School of Ambassadors of Moscow,  | International Design Awards Winners
School of Ambassadors of Moscow,  | International Design Awards Winners

School of Ambassadors of Moscow

UniversityRussian Higher School of Economics | Hse Art and Design School
Lead DesignersTanya Dunaeva
Design TeamLeonid Slavin
Prize(s)Silver in Multimedia / Brand Identity
Entry Description

Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols.
For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.

Bio

I am a seasoned Graphic and Packaging Designer, Art Director, and Lecturer with a PhD in Industrial Design and a robust foundation in both B2B and B2C design. Specialising in Graphic, Packaging Design and Advertisement, I graduated from the top-ranked HSE Art and Design School, where I was mentored by Leonid Slavin, head of the MA Art Direction programme. Within just two years of graduating, I am now leading Bachelor's and Master's courses in Visual Communication at HSE, sharing insights from my career with the next generation of designers.

With over 15 years of experience I have delivered im

Awards and Prize

2024 - London Design Awards | Gold, Packaging Design - Dairy, Spices, Oils, Sauces & Condiments (Hydrogel 2), UK
2024 - London Design Awards | Gold, Packaging Design - Dairy, Spices, Oils, Sauces & Condiments (Flour set), UK
2024 - Pentawards | Gold, Concept & packaging (Saubrus), UK
2023 - A'Design | Bronze, Graphics, Illustration and Visual Communication Design (MUGO), IT
2022 - A'Design | Silver, Graphics, Illustration and Visual Communication Design (MAS - Ambassadors), IT
2022 - A'Design | Bronze, Graphics, Illustration and Visual Communication Design (ArtStroykaFest), IT
2022 - Basteha | Silver, Experimental Ideas and creativity (Slimy man - soap), IR
2022 - Basteha | Gold, Experimental Ideas and creativity (Rabbit dry food), IR
2022 - Indigo | Gold, Packaging Design - Student (Bloody Mary), NE
2022 - Indigo | Gold, Typography - Student (MAS - Ambassadors), NE
2022 - Muse advertising | Gold, Student Typography (MAS - Ambassadors), US
2022 - Muse design | Silver, Sustainable (Hydrogel), US
2022 - Young Ones ADC | Shortlist, Packaging Design: Single Product (Slimy man - soap), US
2022 - Young Ones TDC | Winner, Communication Design - Single (FAB), US
2021 - A'Design | Silver, Graphics, Illustration and Visual Communication Design (FAB), IT
2021 - Communication arts | Winner, Typography (MAS - Ambassadors), US
2021 - Davey | Gold, Promotional-Packaging (Bloody Mary), US
2021 - Dieline student week | Winner, Concept & packaging (Bloody Mary), US
2021 - Dieline student week | Winner, Concept & packaging (Hydrogel), US
2021 - Dieline student week | Winner, Concept & packaging (Ryabina ), US
2021 - Dieline student week | Winner, Concept & packaging (Slimy man - soap), US
2021 - IDA | Bronze, Multimedia / Brand Identity (FAB), US
2021 - IDA | Silver, Multimedia / Brand Identity (MAS - Ambassadors), US
2021 - IDA | Bronze, Print / Print Advertising (FAB), US
2021 - IDA | Silver, Print / Logos, Trademarks and Symbols (FAB), US
2021 - IDA | Silver, Print / Packaging (Rya