EMPOWER REBRANDING DESIGN

Empower serves as a laser automation technology brand with the headquarter in Shanghai, China. We put forward the brand positioning of "enabling intelligent manufacturing of laser", at the same time we form a energetic, enterprising and modern visual identity system in which we draw inspiration from the state of sparks and light generated by the sliding of the laser to contact the object, and take the angle and state of the light to express the sense of enterprising and energy, as well as form the brand identity of the Empower combined with the shape of the laser head.

Hauns is a brand consulting company that introduces creative strategic thinking. We are a design and strategy team with international work experience. We have been conducting research and exploration on the fundamental propositions of brand strategy design and rebranding. We provide branding service for newly formed brands and rebranding service for existing brands and brand management with integrated solutions through methods of brand strategy, brand identity design, and brand experience, etc. Hauns drives brand growth and renovation with creativity.

TRANSFORM AWARDS - BEST VISUAL IDENTITY
PENTAWARDS - PACKAGING
IF DESIGN - BRANDING