USE would like to enroll in the IDA competition with the Pret-a-porter Spring/Summer 2010 and Autumn/Winter 2010 collections.
The trio of Hungarian designers behind the brand started their collaboration in 2003, while attending the University of MOME (Moholy-Nagy University of Art and Design Budapest), enrolling together in international competitions and creating their graduate collection. Following the initial successes, such as winning a first prize in London at the Cumulus Fashion Tour or receiving an offer to create the costumes for a movie, the team decided to stay together after finishing university and the company was born in 2006. Since then, the designers have taken part in several fashion events in Paris, New York and Tokyo with the collections receiving a good applause both domestically and internationally. The participation at the International Fashion Fair 2007 in Tokyo was especially successful, as USE was awarded to be among the 10 best designers of the fair. The clothes are regularly featured in magazines and are present on the red carpet not only in Hungary, but also in the US, for example Ashley Tisdale, the star of the High School Musical movie wore a USE unused cocktail dress for the Teen Choice Awards 2009 in Hollywood. Another recent triumph was being selected by Coca Cola Co. to be featured in a national Cola light promotion which included designing a bottle and acting as jury in a shirt designing competition.
The main activity of USE unused is to create ready-to-wear collections for open-minded, cosmopolitan women, who have a strong and determined conception of the future, but are very feminine at the same time. Despite the fact that the fashion world renews and changes every year, the designers believe that they can create a lasting style, which is sophisticated, graceful and chic. The main aim of USE unused is to create a worldwide known Hungarian fashion label that is successful, but still carries the Hungarian flavor rather than being a globalised mass product. Due to the success of the collections, the product portfolio has been widened in the last two years by menswear, eyewear and accessories. Besides Hungary, the brand is currently present in the US and Japan.