Lingotto is a real-estate developer in Amsterdam that, amongst other projects, redefines old buildings and gives them a new purpose.
So when it came time to make a brand book for Lingotto, THEY reused old materials. The cover of the book is made of misprinted packaging for juice and milk. By using different packages and -printing in small numbers, the covers are all unique. The pages of the book are all printed on the backsides of discarded test prints.
For the principle of redefining buildings THEY invented a new word, made out of existing words: Restructive. That's the title of the book.