INTER-PLAY

Interweaving dancing and video with a "Play" button is the core idea of the design for the performance. The "Play" button is the concept to bring a "Play 播放" and a "Play 玩" for the visual delight of the audience.

We engage the audience to play with the brochure with the 3 different covers and more than 6 different combinations to participate in the "INTER-PLAY" exercise. It brings out the meaning of "Switch 換" and "Play 玩".

ALAND is a graphic design studio based in Hong Kong, we focus on branding, identity, packaging, environmental graphics and publications. ALAND was founded in 2018 by Alan Wong, who graduated from RMIT University (Royal Melbourne Institute of Technology) with a Bachelor's Degree in communication design in 2010.

May 2019 - Iron A' Design Award in Arts, Crafts and Ready-Made Design Category
Sep 2019 - Topawards Asia Outstanding in Creativity award