Tasting tea is a spiritual and learning process. We redefined the brand concept. Still your mind — the dry tea leaves are like the Chinese character of “一 ONE”. Open your senses — the tea leaves after steeping blossoms, like the Chinese character of “葉 LEAVES”. It is the tasting journey of “一葉”, a tranquil and fulfilling experience.
The packaging is directly developed from the shape of the brand logo. We have different graphic icons for the flavors, and those are based on the shape of the tea leaves. They have a function to be recognized in different flavors.
ALAND is a graphic design studio based in Hong Kong, we focus on branding, identity, packaging, environmental graphics and publications. ALAND was founded in 2018 by Alan Wong, who graduated from RMIT University (Royal Melbourne Institute of Technology) with a Bachelor's Degree in communication design in 2010.
May 2019 - Iron A' Design Award in Arts, Crafts and Ready-Made Design Category
Sep 2019 - Topawards Asia Outstanding in Creativity award