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HIV Prevention Education Video, Emotionlab Limited | International Design Awards Winners
HIV Prevention Education Video, Emotionlab Limited | International Design Awards Winners
HIV Prevention Education Video, Emotionlab Limited | International Design Awards Winners
HIV Prevention Education Video, Emotionlab Limited | International Design Awards Winners
HIV Prevention Education Video, Emotionlab Limited | International Design Awards Winners
HIV Prevention Education Video, Emotionlab Limited | International Design Awards Winners
HIV Prevention Education Video, Emotionlab Limited | International Design Awards Winners
HIV Prevention Education Video, Emotionlab Limited | International Design Awards Winners

HIV Prevention Education Video

CompanyEmotionlab Limited
Lead DesignersMandy Tsang
ClientRed Ribbon Centre, Department of Health, HKSAR Government
Prize(s)Gold in Multimedia / Animation
Project LinkView
Entry Description

Client planned to promote the importance of using a male condom in HIV prevention to secondary students. However, sex is a topic people evade to talk about in school. Hence we developed a symbolic character, Dick, to demonstrate all the essential steps in an analogical way, avoiding possible embarrassment that might be caused. With the aid of cel animation, the condom use procedures are translated as “kung fu” formulas from a guide book whose Chinese title imitates a legendary book of martial arts, making this 3-minute explainer into a dramatic story without sacrificing the authenticity.