EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Ring is a neighborhood safety company that provides security solutions for everyone. The internal creative team sought to evolved the brand and captured a combination of elevated ordinary and modest celebration. Centered around the new logo mark inspired by our name, we created a brand system including elements such as a refined wordmark, extended color palette, dynamic visual language, premium rendering, approachable illustration, and authentic photography—all work together to create versatile brand expressions. We created a source of truth for how Ring communicates outward to our neighbors.
Stanley Chen is a designer and creative director based in Los Angeles. He aims to create concept-driven, visually compelling design and story that engages people emotionally and intellectually through research and collaboration. He imparts an approach that distills simplicity and amplifies impact with communication at its core. Working across brand identity, print, typography, interactive design, illustration, strategy, and art direction, he has collaborated with companies, agencies, and institutions in both commercial and cultural sectors, including Beats, Acura, Facebook, Google, and Apple.
Cannes Lions: TBWA\Worldwide
Cannes Lions: Straight Outta
D&AD Awards: Straight Outta
One Show: Straight Outta
Art Directors Club: Straight Outta
Facebook Awards: Straight Outta
The Webby Awards: Straight Outta
Shorty Awards: Straight Outta
FWA Mobile of the Day: TLX
Charles Redd Award: Overdrive
Art Directors Club: Plaception
Type Directors Club: Plaception
Creative Quarterly: Plaception
Type Directors Club: A&D
Applied Art Awards: A&D
Creative Quarterly: LA Noir
Adobe Design Awards: LA Noir
Core 77 Awards: Sci-Art
Adobe Design Awards: Sci-Art