For CLIF Nectar, the product itself provided the design solution – ‘keep it simple, essential, vivid.’ Convey that the product has 5 ingredients or less and is natural, organic and earth conscious; fruits and nuts from tree crops only, because they are most replenishing to the earth. Inspiration came easy.
Mark Boediman was born and raised in Indonesia. In 1998, Mark came to San Francisco to study graphic design at the Academy of Art University where he graduated in 2003, under the guidance of Mary Scott. Before joining Clif Bar & Company as their in-house Graphic Designer, Mark interned at Michael Osborne Design.
Mark has won numerous awards, and his work has been featured in publications such as Graphic Design USA, HOW, and Rockport Publishers.