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On Roosevelt Island of NY, the historical Smallpox Hospital
stood, but, the site has been neglected by the public after the pandemic. To revive it, Friends of the Ruin has set a mission to regain the public's interest. In order to do it, rebranding was crucial. The logo is a combination of the letter F and R to form the letter R as a whole. The intention was to show how Friends of the Ruin adapt the remains of the historical site into one new harmonious public space. Just like the ruin, each letter is incomplete and unstable. Yet, they support each other to create a harmonious one solid form.