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Hettema House Party , The Hettema Group | International Design Awards Winners
Hettema House Party , The Hettema Group | International Design Awards Winners

Hettema House Party

CompanyThe Hettema Group
Lead DesignersThe Hettema Group
Design TeamPhil Hettema, Don Carson, Stefan Lawrence, Connor Sinclair, Kristin Showalter, Karen Thompson, David Lepor, Cullen Vance, Bill Rogers, Laura Garrett
ClientThe Hettema Group
Prize(s)Bronze in Print / Self-Promotion
Project LinkView
Entry Description

The Hettema House Party is an interactive mailer that we sent to 350+ guests, in lieu of our annual party which was cancelled due to COVID-19. Guests built and customized a cardboard theme park vehicle and then scanned a QR code to view an animated 3D ride through a virtual party, complete with original narration and music. Upon completion, guests took pictures of their creations and uploaded them to social media.