EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Marching into its 25th anniversary as a world-leading metro system of the day with transportation at the core, Metro Taipei operates in various fields diversely, gradually evolving into a living services brand. In light of the brand value communication and digital application needs, it proposed the integrated planning and visual application optimization solution.
The fine-tuning and simplification of the original design liberated the space for the logo, creating a broader space visually. Combined with optimization in color and typeface, a whole new level in brand aesthetics was born.