EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
To promote Jeff Koons' retrospective exhibition at MoMA, the design system and typeface were necessary for the publications. Inspired by ‘Balloon Dog’, which is his most famous work, the typeface was made to emulate his balloon installation. The shape of the typeface that looks inflated and stuck represents the personality of his artwork: joyful and wacky.