EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Aspen is a new residential tower in London's Canary Wharf. Socrates were appointed to develop a name, brand and principal brochure, facilitating its launch both in the UK and overseas. Inspired by the building’s timber trade heritage and bark of the aspen tree, an abstracted die-cut pattern is used across each dust jacket, printed in three separate colours to create maximum impact. Utilising half pages as dividers, each edge is gold, with metallic duotones and local stories that deliver pace and context. The objective being to evidence the developer’s commitment to design, craft and finish.