EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Once two Czech alcohol producers decided to collaborate and craft a new high-quality edition of absinthe. They brought the traditional Czech absinthe recipe and the medieval symbol of the city of Prague - the astronomical clock - together. This is how the concept for the new astronomical absinthe called "Orloj" appeared. Each element of the label emphasizes the theme of the astronomical absinthe. It is represented by a wormwood leaf surrounded by the constellations in the starry sky. This composition serves as a metaphor for the discovery of a new product in the universe of absinthe producers.
Amoth Studio is a Prague-based design studio specializing in packaging and brand identity.