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Prakrishi Ghee (Dairy Product), Sol Benito | International Design Awards Winners

Prakrishi Ghee (Dairy Product)

CompanySol Benito

Lead DesignersVishal Vora

Design TeamCreative Director, Designer: Vishal Vora

ClientPrakrishi Organic

CreditsIllustration: Vishal Vora, 3D Rendition: Ramdhun,

Prize(s)Bronze in Print / Packaging

Project LinkView

Entry Description

The central idea was to blend the local culture and the Indian tradition that regards cow as a mother (Gau Mata) and juxtapose it with a unique design style that expresses the brand’s quality parameters. As a result, we took inspiration from Maldhari woman (a tribal community of herdsmen and shepherds in Gir forest) and transformed it into a graphic mnemonic that connects the brand to the very roots. This pictorial expression where the cows are embellished in tribal metaphors like tattoos, silver ornaments and signature clothes, carrying pots of Ghee over their heads is a strong visual hook.

Awards and Prize

2022
IDA Design Awards / Silver / Packaging Design / Bonita / 2022
IDA Design Awards / Honourable Mention / Packaging Design / Prakrishi Honey / 2022
IDA Design Awards / Honourable Mention / Graphic Design / Prakrishi Honey / 2022
IDA Design Awards / Honourable Mention / Packaging Design / Prakrishi Dry Fruits / 2022
Grands prix du design / Bronze Award / Packaging Design / Prakrishi Honey / 2022
Grands prix du design / Silver Award / Packaging Design / Prakrishi Honey / 2022
Grands prix du design / Silver Award / Packaging Design / Bonita / 2022
Pentaward / Shortlist / Packaging Design / Prakrishi Honey / 2022
MUSE Design Award / Silver Award / Packaging Design / Prakrishi Honey / 2022
MUSE Design Award / Silver Award / Packaging Design / Prakrishi Honey / 2022
Graphis Design Annual 2023 / Platinum Award / Packaging Design / Bonita / 2022
Graphis Design Annual 2023 / Gold Award / Packaging Design / Clio / 2022
Graphis Design Annual 2023 / Gold Award / Packaging Design / Prakrishi Honey / 2022
Graphis Design Annual 2023 / Silver Award / Packaging Design / Prakrishi Dryfruits / 2022
Graphis Packaging Design 10 / Platinum Award / Packaging Design / Bonita / 2022
Graphis Packaging Design 10 / Gold Award / Packaging Design / Clio / 2022
Graphis Packaging Design 10 / Gold Award / Packaging Design / Tool Box / 2022
Graphis Packaging Design 10 / Silver Award / Packaging Design / Swano / 2022
Graphis Packaging Design 10 / Silver Award / Packaging Design / Prakrishi Ghee / 2022
Graphis Packaging Design 10 / Silver Award / Packaging Design / Prakrishi Dry Fruits / 2022

2021
IDA Design Awards / Bronze / Packaging Design / Prakrishi Ghee / 2021
NY Product Design Award / Gold / Packaging Design / Bonita / 2021
NY Product Design Award / Silver / Packaging Design / Clio/ 2021
Pentaward / Shortlist / Packaging Design / Prakrishi Dry Fruits / 2021
Graphis Design Annual 2022 / Silver Award / Packaging Design / Prakrishi Ghee / 2021
Graphis Design Annual 2022 / Silver Award / Packagi