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This hand-drawn identity was created for a family-run shop specializing in hand-made Eastern European art and wood carvings. The inspiration behind the brand name and iconography is Syrin, a mythical creature of Slavic legends, with a head of a beautiful woman and the body of a bird. In order to bring this character to life, the identity was meticulously hand-crafted to resemble traditional woodcuts with rough edges, imperfections and hand-printed texture. Cyrillic-inspired typography grounds this identity using bold letterforms and sharp angles.
Oleksandra Korobova is an award-winning Creative Director based in Toronto. She obtained her Bachelor’s Honours Degree from the coveted York/Sheridan Graphic Design Program (YSDN), and has been working in the design and advertising industry for over 15 years. Oleksandra’s work has been recognized by many industry organizations and publications including the Cannes Lions, Clios, The One Show, Marketing Awards, Effies, Gerety Awards, IDA, CMA, GDC, ADCC, R.G.D, Applied Arts & Creative Quarterly magazines.