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World Health Organization Rebranding,  | International Design Awards Winners
World Health Organization Rebranding,  | International Design Awards Winners
World Health Organization Rebranding,  | International Design Awards Winners
World Health Organization Rebranding,  | International Design Awards Winners
World Health Organization Rebranding,  | International Design Awards Winners
World Health Organization Rebranding,  | International Design Awards Winners
World Health Organization Rebranding,  | International Design Awards Winners
World Health Organization Rebranding,  | International Design Awards Winners
World Health Organization Rebranding,  | International Design Awards Winners

World Health Organization Rebranding

UniversityArtcenter College of Design
Lead DesignersRuiqi Zhou
Design TeamRuiqi Zhou
CreditsIllustration by Zilan Zhao
Prize(s)Gold in Multimedia / Brand Identity
Project LinkView
Entry Description

Nowadays, people set a higher and broader expectation for health organizations in the pursuit of global health. The meaning of “health” is much more than “nothing goes wrong”. With the rebranding for World Health Organization the aim is to refresh the interpretation of their duty by shifting the impression from “medicine” to “general well-being”. By introducing illustration and playful type treatment along with a refreshed color palette, we create a vision with vibrancy and positivity. We believe this new branding will communicate that WHO is sun that brightens the future.