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This motion identity project is designed for a fictional K-pop music streaming service. Inspired by the fresh, new, and fun flavor of mint, this motion identity transforms the shape of mint leaf into a modular rounded-corner square. Building on this single motion unit, a flexible and dynamic system throughout all the visual elements is created. This sizzle reel shows the branded elements in action with music video footage.
MV Footage:
good evening / SHINEE
dumb dumb / RED VELVET
blooming day / EXO-CBX
make me love you / TAEYEON
4 walls / F(X)
ddu-du ddu-du / BLACKPINK
Sean Dong is a multidisciplinary designer living in Baltimore.