The New England Hemophilia Association (NEHA) serves the community affected with bleeding disorders. This dedicated group was seeking to modernize their identity to gain more attention to their cause and fundraising.
MBLM was motivated by NEHA’s deep community roots, which inspired a compelling new logo where two droplets of blood embrace, to symbolize a hug. The logo connotes a coming together and an optimistic, uplifting spirit towards a cure. This new brand conveys the caring nature of NEHA, and a modern and dynamic spirit.