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Michigan License and Registration Renewal Mailings, Civilla | International Design Awards Winners
Michigan License and Registration Renewal Mailings, Civilla | International Design Awards Winners
Michigan License and Registration Renewal Mailings, Civilla | International Design Awards Winners
Michigan License and Registration Renewal Mailings, Civilla | International Design Awards Winners
Michigan License and Registration Renewal Mailings, Civilla | International Design Awards Winners
Michigan License and Registration Renewal Mailings, Civilla | International Design Awards Winners
Michigan License and Registration Renewal Mailings, Civilla | International Design Awards Winners

Michigan License and Registration Renewal Mailings

CompanyCivilla
Lead DesignersJanice Cho
Design TeamLena Selzer, Michael Brennan, Rachael Carson, Rachel Rosenbaum, Scott Everett, Umbreen Qureshi
ClientMichigan Department of State (MDOS)
CreditsPhotos by: Scott Everett
Prize(s)Bronze in Print / Direct Mail
Entry Description

With MDOS, Civilla designed modern renewal mailings for state IDs, driver’s licenses and vehicle registration: processes that affect 10 million people a year. Old mailings were bulky and confusing, with unnecessary inserts and unclear instructions that led to frustrating office visits. New mailings are 88% shorter, saving 32 million pieces of paper per year. Personalized, urgent calls to action clarify when renewals can be completed online or at self-service stations, which will reduce processing and wait times. This work will improve MDOS’ civic relations and services statewide.