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Background
DAMA is a new-style vegetarian cafe in Hong Kong. Its DreAM is to advocate a vegetarian diet, cultivate good eating habits, nurture holistic wellness, contribute to animal welfare and protect the earth. To this end, DAMA finely selects food ingredients, including fresh fruits and vegetables and uses plant-based milk for some of its foods and drinks.
DAMA opened its first shop in Central in 2016. To continue the journey in pursuit of its DreAM, DAMA started its rebranding project and opened the brand’s retail flagship in K11 MUSEA in 2019.
Solution
As a rebranding project, we fur