IDA 2024 NOW OPEN -- Early Bird Deadline May 30, 2024
AgTech startup Vinsight had proven success with data-driven crop forecasting for the wine industry and was ready to expand into new markets, but its wine-based branding limited growth. Design Rocket was hired to rethink the brand identity and web experience. We leveraged a brand narrative that showcased the farmers who benefit from better forecasting technology. “Vinsight” became “Bountiful” to evoke a grounded sentiment and speak to farmers' goals. The creative direction leveraged rich photography from farms and crop pattern graphics, resulting in a forward-looking yet relatable identity.