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Scaling an Agricultural Tech Startup, Design Rocket | International Design Awards Winners
Scaling an Agricultural Tech Startup, Design Rocket | International Design Awards Winners
Scaling an Agricultural Tech Startup, Design Rocket | International Design Awards Winners
Scaling an Agricultural Tech Startup, Design Rocket | International Design Awards Winners
Scaling an Agricultural Tech Startup, Design Rocket | International Design Awards Winners
Scaling an Agricultural Tech Startup, Design Rocket | International Design Awards Winners
Scaling an Agricultural Tech Startup, Design Rocket | International Design Awards Winners
Scaling an Agricultural Tech Startup, Design Rocket | International Design Awards Winners
Scaling an Agricultural Tech Startup, Design Rocket | International Design Awards Winners

Scaling an Agricultural Tech Startup

CompanyDesign Rocket
Lead DesignersKajal Gala
Design TeamKajal Gala, Diego Barragan, Nick Buturishvili, and Paul Rosevear
ClientBountiful (formerly Vinsight)
Prize(s)Silver in Multimedia / Online Advertising Design
Project LinkView
Entry Description

AgTech startup Vinsight had proven success with data-driven crop forecasting for the wine industry and was ready to expand into new markets, but its wine-based branding limited growth. Design Rocket was hired to rethink the brand identity and web experience. We leveraged a brand narrative that showcased the farmers who benefit from better forecasting technology. “Vinsight” became “Bountiful” to evoke a grounded sentiment and speak to farmers' goals. The creative direction leveraged rich photography from farms and crop pattern graphics, resulting in a forward-looking yet relatable identity.