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Hasselback Portrait | Instant Camera Back for Hasselblad Camera, Graphic Guides Design Company | International Design Awards Winners

Hasselback Portrait | Instant Camera Back for Hasselblad Camera

CompanyGraphic Guides Design Company

Lead DesignersGray Leung

Project LocationHong Kong

CreditsVideo by: Chardchakaj Waikawee

Prize(s)Gold in Media And Home Electronics / Cameras, Video Cameras and Equipment

Project LinkView

Entry Description

Our idea is to combine two of the most iconic brands in camera history.
Hasselblad, famous for classic medium format cameras. They represent quality, professionalism, and high-end. Instax, a modern instant photography style and the most cost-effective instant film still in production.
The ESCURA Hasselback Portrait for Hasselblad allows shooting Fuji Instax Mini instant formats giving complete control over exposure and framing allowed by the Hasselblad system.
It is the first fully compatible instant film back for your Hasselblad V-System camera.